The effect of the benefits advertised on a Facebook ad and the impact of the message appeal on users’ click-behaviour

Additional Metadata
Keywords	Facebook, Advertising, Appeals, Benefits, Logistic regression
Thesis Advisor	Gelper, S.E.C., Tsekouras, D.
Persistent URL	hdl.handle.net/2105/20247
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Miliopoulou, A. (2014, July 31). The effect of the benefits advertised on a Facebook ad and the impact of the message appeal on users’ click-behaviour. Marketing Management. Retrieved from http://hdl.handle.net/2105/20247

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