Choice substitution: Examining the role of instrumental versus experiential product benefits and decision strategy in influencing the substitutes consumers choose

Additional Metadata
Keywords	Substitutes, Benefits, Decision making, Consumer behaviour
Thesis Advisor	Lisjak, M., Bergh, B. van den
Persistent URL	hdl.handle.net/2105/20260
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Atanásio Carreira, M. (2014). Choice substitution: Examining the role of instrumental versus experiential product benefits and decision strategy in influencing the substitutes consumers choose. In Marketing Management.http://hdl.handle.net/2105/20260

Choice substitution