Choice substitution: Examining the role of instrumental versus experiential product benefits and decision strategy in influencing the substitutes consumers choose

Additional Metadata
Keywords	Substitutes, Benefits, Decision making, Consumer behaviour
Thesis Advisor	Lisjak, M., Bergh, B. van den
Persistent URL	hdl.handle.net/2105/20260
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Atanásio Carreira, M. (2014, August 21). Choice substitution: Examining the role of instrumental versus experiential product benefits and decision strategy in influencing the substitutes consumers choose. Marketing Management. Retrieved from http://hdl.handle.net/2105/20260

Choice substitution