2014-08-21
Choice substitution
Publication
Publication
Examining the role of instrumental versus experiential product benefits and decision strategy in influencing the substitutes consumers choose
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, , , | |
Lisjak, M., Bergh, B. van den | |
hdl.handle.net/2105/20260 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Atanásio Carreira, M. (2014, August 21). Choice substitution. Marketing Management. Retrieved from http://hdl.handle.net/2105/20260
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