Foreign branding & product attributes: How a foreign language influences product evaluations

Additional Metadata
Keywords	Hedonism, Utilitarian, Product evaluation, Branding, Consumer attitudes, Attributes
Thesis Advisor	Puntoni, S., Paolacci, G.
Persistent URL	hdl.handle.net/2105/20298
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Claessens, Y.F.E. (2015). Foreign branding & product attributes: How a foreign language influences product evaluations . In Marketing Management.http://hdl.handle.net/2105/20298

Foreign branding & product attributes