Foreign branding & product attributes: How a foreign language influences product evaluations

Additional Metadata
Keywords	Hedonism, Utilitarian, Product evaluation, Branding, Consumer attitudes, Attributes
Thesis Advisor	Puntoni, S., Paolacci, G.
Persistent URL	hdl.handle.net/2105/20298
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Claessens, Y.F.E. (2015, March 31). Foreign branding & product attributes: How a foreign language influences product evaluations . Marketing Management. Retrieved from http://hdl.handle.net/2105/20298

Foreign branding & product attributes