Marketing placebo effects: The impact of packaging color appropriateness on perceived and objective product quality and the moderating effect of involvement

Additional Metadata
Keywords	Placebo effect, Marketing, Colours, Packaging, Perceived quality
Thesis Advisor	Bergh, B. van den, Lisjak, M.
Persistent URL	hdl.handle.net/2105/20301
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Scheithauer, K.P. (2015, February 20). Marketing placebo effects: The impact of packaging color appropriateness on perceived and objective product quality and the moderating effect of involvement . Marketing Management. Retrieved from http://hdl.handle.net/2105/20301

Marketing placebo effects