2015-02-20
Marketing placebo effects
Publication
Publication
The impact of packaging color appropriateness on perceived and objective product quality and the moderating effect of involvement
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, , , , | |
Bergh, B. van den, Lisjak, M. | |
hdl.handle.net/2105/20301 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Scheithauer, K.P. (2015, February 20). Marketing placebo effects. Marketing Management. Retrieved from http://hdl.handle.net/2105/20301
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