The success of Groupon promotion deals acrossthe different business categoriespresent on the online platform Groupon: An empirical research of Groupon promotion’s success in terms of loyalty and upselling rate from the retailer’s/merchandizer’s perspective

Additional Metadata
Keywords	Groupon, Online social promotion, Platforms, Loyalty, Upselling
Thesis Advisor	Gelper, S.E.C., Tsekouras, D.
Persistent URL	hdl.handle.net/2105/20316
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kubis, V. (2014). The success of Groupon promotion deals acrossthe different business categoriespresent on the online platform Groupon: An empirical research of Groupon promotion’s success in terms of loyalty and upselling rate from the retailer’s/merchandizer’s perspective. In Marketing Management.http://hdl.handle.net/2105/20316

The success of Groupon promotion deals acrossthe different business categoriespresent on the online platform Groupon