2014-08-21
The success of Groupon promotion deals acrossthe different business categoriespresent on the online platform Groupon
Publication
Publication
An empirical research of Groupon promotion’s success in terms of loyalty and upselling rate from the retailer’s/merchandizer’s perspective
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| , , , , | |
| Gelper, S.E.C., Tsekouras, D. | |
| hdl.handle.net/2105/20316 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Kubis, V. (2014, August 21). The success of Groupon promotion deals acrossthe different business categoriespresent on the online platform Groupon. Marketing Management. Retrieved from http://hdl.handle.net/2105/20316
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