2014-08-21
Others solve for ‘me’, but not for ‘us’
Publication
Publication
Understanding the influence of third-party actions on the effectiveness of guilt appeals in advertising
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, , , , , | |
Hooge, I.E. de, Puntoni, S. | |
hdl.handle.net/2105/20335 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Rahmann, G. (2014, August 21). Others solve for ‘me’, but not for ‘us’. Marketing Management. Retrieved from http://hdl.handle.net/2105/20335
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