Others solve for ‘me’, but not for ‘us’: Understanding the influence of third-party actions on the effectiveness of guilt appeals in advertising

Additional Metadata
Keywords	Guilt, Emotion appeals, Advertising, Self construal, Social influence, Group behaviour
Thesis Advisor	Hooge, I.E. de, Puntoni, S.
Persistent URL	hdl.handle.net/2105/20335
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rahmann, G. (2014). Others solve for ‘me’, but not for ‘us’: Understanding the influence of third-party actions on the effectiveness of guilt appeals in advertising. In Marketing Management.http://hdl.handle.net/2105/20335

Others solve for ‘me’, but not for ‘us’