2014-08-21
The roles of perceived risk and moderating effects of utilitarian and hedonic values in the intentions to use location-based applications
Publication
Publication
Additional Metadata | |
---|---|
, , , , , | |
Aydin, Z., Dalen, J. van | |
hdl.handle.net/2105/20342 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Democrat, D.S. (2014, August 21). The roles of perceived risk and moderating effects of utilitarian and hedonic values in the intentions to use location-based applications. Marketing Management. Retrieved from http://hdl.handle.net/2105/20342
|