Exploring the success factors and pitfalls of online advertorials

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Keywords	Advertising, Online marketing, Sponsored content, Content marketing, Success factors
Thesis Advisor	Roos, J.M.T., Dalen, J. van
Persistent URL	hdl.handle.net/2105/20362
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Daru, N. (2015, February 27). Exploring the success factors and pitfalls of online advertorials. Marketing Management. Retrieved from http://hdl.handle.net/2105/20362

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