2014-08-21
The impact of price promotion and purchase acceleration/deceleration behavior during holidays
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , | |
| Silva Lourenco, C.J. da, Szymanowski, M. | |
| hdl.handle.net/2105/20371 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Lu, X. (2014, August 21). The impact of price promotion and purchase acceleration/deceleration behavior during holidays. Marketing Management. Retrieved from http://hdl.handle.net/2105/20371 |
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