2014-08-21
The impact of price promotion and purchase acceleration/deceleration behavior during holidays
Publication
Publication
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Silva Lourenco, C.J. da, Szymanowski, M. | |
hdl.handle.net/2105/20371 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Lu, X. (2014, August 21). The impact of price promotion and purchase acceleration/deceleration behavior during holidays. Marketing Management. Retrieved from http://hdl.handle.net/2105/20371
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