The role of perceived risk in signaling quality

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Keywords	Certification, Seals, Puffery, Perceived risk, Quality, Signalling
Thesis Advisor	Rekom, J. van, Vries, H.J. de
Persistent URL	hdl.handle.net/2105/20417
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Tran, J.Q.T. (2014, March 26). The role of perceived risk in signaling quality. Marketing Management. Retrieved from http://hdl.handle.net/2105/20417

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