The role of perceived risk in signaling quality: A study on certification seals and benefit claims

Additional Metadata
Keywords	Certification, Seals, Puffery, Perceived risk, Quality, Signalling
Thesis Advisor	Rekom, J. van, Vries, H.J. de
Persistent URL	hdl.handle.net/2105/20417
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Tran, J.Q.T. (2014). The role of perceived risk in signaling quality: A study on certification seals and benefit claims. In Marketing Management.http://hdl.handle.net/2105/20417

The role of perceived risk in signaling quality