2013-09-13
The determinants of mobile shoppers’ choice between mobile applications and mobile-optimized websites
Publication
Publication
Additional Metadata | |
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Ataman, M.B., Li, T. | |
hdl.handle.net/2105/20437 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Giniotyte, K. (2013, September 13). The determinants of mobile shoppers’ choice between mobile applications and mobile-optimized websites. Marketing Management. Retrieved from http://hdl.handle.net/2105/20437
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