The interaction of advertising and electronic word of mouth on consumers’ attitude

Additional Metadata
Keywords	Word of mouth (WOM), Online reviews, Advertising, Consumer attitudes
Thesis Advisor	Szymanowski, M., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/20442
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Tomé Pérez, S. (2013). The interaction of advertising and electronic word of mouth on consumers’ attitude. In Marketing Management.http://hdl.handle.net/2105/20442

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