2013-09-19
The interaction of advertising and electronic word of mouth on consumers’ attitude
Publication
Publication
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Szymanowski, M., Eijk, A.R. van der | |
hdl.handle.net/2105/20442 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Tomé Pérez, S. (2013, September 19). The interaction of advertising and electronic word of mouth on consumers’ attitude. Marketing Management. Retrieved from http://hdl.handle.net/2105/20442
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