Not always a good deal: What factors influence social coupons non-redemption

Additional Metadata
Keywords	Coupons, Daily deals, Online, Redemption
Thesis Advisor	Gelper, S.E.C., Li, T.
Persistent URL	hdl.handle.net/2105/20480
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Pakalniskyte, K. (2013, December 9). Not always a good deal: What factors influence social coupons non-redemption. Marketing Management. Retrieved from http://hdl.handle.net/2105/20480

Not always a good deal