Not always a good deal: What factors influence social coupons non-redemption

Additional Metadata
Keywords	Coupons, Daily deals, Online, Redemption
Thesis Advisor	Gelper, S.E.C., Li, T.
Persistent URL	hdl.handle.net/2105/20480
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Pakalniskyte, K. (2013). Not always a good deal: What factors influence social coupons non-redemption. In Marketing Management.http://hdl.handle.net/2105/20480

Not always a good deal