2014-08-31
Successful advocating for a cause
Publication
Publication
The influence of fit and the tangibility of a company's contributions on consumer attributions and the moral legitimacy of an advocacy campaign
| Additional Metadata | |
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| , , , , | |
| Berens, G.A.J.M., Rekom, J. van | |
| hdl.handle.net/2105/20482 | |
| Global Business & Sustainability | |
| Organisation | Rotterdam School of Management |
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Geijn, A.M. van de. (2014, August 31). Successful advocating for a cause. Global Business & Sustainability. Retrieved from http://hdl.handle.net/2105/20482
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