Successful advocating for a cause: The influence of fit and the tangibility of a company's contributions on consumer attributions and the moral legitimacy of an advocacy campaign

Additional Metadata
Keywords	Cause related marketing, Consumers, Attribution, Legitimacy, Advocacy
Thesis Advisor	Berens, G.A.J.M., Rekom, J. van
Persistent URL	hdl.handle.net/2105/20482
Series	Global Business & Sustainability
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Geijn, A.M. van de. (2014). Successful advocating for a cause: The influence of fit and the tangibility of a company's contributions on consumer attributions and the moral legitimacy of an advocacy campaign. In Global Business & Sustainability.http://hdl.handle.net/2105/20482

Successful advocating for a cause