2013-09-26
Intergenerational differences in ethnic identification and responses to ethnically targeted marketing in a buyer-seller situation
Publication
Publication
| Additional Metadata | |
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| , | |
| Puntoni, S., Giessner, S.R. | |
| hdl.handle.net/2105/20502 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Abasari, F. (2013, September 26). Intergenerational differences in ethnic identification and responses to ethnically targeted marketing in a buyer-seller situation. Marketing Management. Retrieved from http://hdl.handle.net/2105/20502 |
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