2013-09-26
Intergenerational differences in ethnic identification and responses to ethnically targeted marketing in a buyer-seller situation
Publication
Publication
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Puntoni, S., Giessner, S.R. | |
hdl.handle.net/2105/20502 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Abasari, F. (2013, September 26). Intergenerational differences in ethnic identification and responses to ethnically targeted marketing in a buyer-seller situation. Marketing Management. Retrieved from http://hdl.handle.net/2105/20502
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