How can better targeting through real time bidding bring better results in display advertising?

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Keywords	Real time bidding, Cost per mille, Targets, Display marketing, Online advertising
Thesis Advisor	Roos, J.M.T., Houwelingen, G.G. van
Persistent URL	hdl.handle.net/2105/20525
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Smirnova, A.V. (2014). How can better targeting through real time bidding bring better results in display advertising?. In Marketing Management.http://hdl.handle.net/2105/20525

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