2014-07-10
How can better targeting through real time bidding bring better results in display advertising?
Publication
Publication
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, , , , | |
Roos, J.M.T., Houwelingen, G.G. van | |
hdl.handle.net/2105/20525 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Smirnova, A.V. (2014, July 10). How can better targeting through real time bidding bring better results in display advertising?. Marketing Management. Retrieved from http://hdl.handle.net/2105/20525
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