2014-07-24
How do corporations communicate their identity through branding and how does it influence perception?
Publication
Publication
A rhetorical analysis of top brands’ communication
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Flory, M.J., Berens, G.A.J.M. | |
hdl.handle.net/2105/20567 | |
Organisational Change & Consulting | |
Organisation | Rotterdam School of Management |
Saghafian, M. (2014, July 24). How do corporations communicate their identity through branding and how does it influence perception?. Organisational Change & Consulting. Retrieved from http://hdl.handle.net/2105/20567
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