How do corporations communicate their identity through branding and how does it influence perception?: A rhetorical analysis of top brands’ communication

Additional Metadata
Keywords	Branding, Communication, Rhetorical analysis, Corporate identity
Thesis Advisor	Flory, M.J., Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/20567
Series	Organisational Change & Consulting
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Saghafian, M. (2014, July 24). How do corporations communicate their identity through branding and how does it influence perception?: A rhetorical analysis of top brands’ communication. Organisational Change & Consulting. Retrieved from http://hdl.handle.net/2105/20567

How do corporations communicate their identity through branding and how does it influence perception?