The placebo effect: How do store images influence consumers’ actual product quality under consideration of their level of product familiarity?

Additional Metadata
Keywords	Placebo effect, Store environment, Image, Product familiarity, Quality perception, Aldi, Albert Heijn
Thesis Advisor	Bergh, B. van den, Lisjak, M.
Persistent URL	hdl.handle.net/2105/20597
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Meer, C.N. von. (2014, March 24). The placebo effect: How do store images influence consumers’ actual product quality under consideration of their level of product familiarity?. Marketing Management. Retrieved from http://hdl.handle.net/2105/20597

The placebo effect