2014-03-24
The placebo effect
Publication
Publication
How do store images influence consumers’ actual product quality under consideration of their level of product familiarity?
Additional Metadata | |
---|---|
, , , , , , | |
Bergh, B. van den, Lisjak, M. | |
hdl.handle.net/2105/20597 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Meer, C.N. von. (2014, March 24). The placebo effect. Marketing Management. Retrieved from http://hdl.handle.net/2105/20597
|