2013-09-06
Sending the right signal to the customer
Publication
Publication
The effect of certification seals and benefit claims on purchase intention
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Rekom, J. van, Vries, H.J. de | |
hdl.handle.net/2105/20599 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Volnistova, A. (2013, September 6). Sending the right signal to the customer. Marketing Management. Retrieved from http://hdl.handle.net/2105/20599
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