Sending the right signal to the customer: The effect of certification seals and benefit claims on purchase intention

Additional Metadata
Keywords	Certification, Seals, Purchase intention, Puffery
Thesis Advisor	Rekom, J. van, Vries, H.J. de
Persistent URL	hdl.handle.net/2105/20599
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Volnistova, A. (2013). Sending the right signal to the customer: The effect of certification seals and benefit claims on purchase intention. In Marketing Management.http://hdl.handle.net/2105/20599

Sending the right signal to the customer