Sending the right signal to the customer: The effect of certification seals and benefit claims on purchase intention

Additional Metadata
Keywords	Certification, Seals, Purchase intention, Puffery
Thesis Advisor	Rekom, J. van, Vries, H.J. de
Persistent URL	hdl.handle.net/2105/20599
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Volnistova, A. (2013, September 6). Sending the right signal to the customer: The effect of certification seals and benefit claims on purchase intention. Marketing Management. Retrieved from http://hdl.handle.net/2105/20599

Sending the right signal to the customer