Who are ‘you’ in your ad?: Personal pronouns in Russian advertising language

Additional Metadata
Keywords	Advertising, Pronouns, Brand personality, Language considerations, Russia
Thesis Advisor	Puntoni, S., Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/20601
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Smolenskaya, E.B. (2013). Who are ‘you’ in your ad?: Personal pronouns in Russian advertising language. In Marketing Management.http://hdl.handle.net/2105/20601

Who are ‘you’ in your ad?