Who are ‘you’ in your ad?: Personal pronouns in Russian advertising language

Additional Metadata
Keywords	Advertising, Pronouns, Brand personality, Language considerations, Russia
Thesis Advisor	Puntoni, S., Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/20601
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Smolenskaya, E.B. (2013, December 17). Who are ‘you’ in your ad?: Personal pronouns in Russian advertising language. Marketing Management. Retrieved from http://hdl.handle.net/2105/20601

Who are ‘you’ in your ad?