Signalling unobservable product quality: A study into workings of signals in a multiple signal environment

Additional Metadata
Keywords	Perceived quality, Certification, Signalling, Claims, Puffery, Brands, Money back warranty, Prices
Thesis Advisor	Rekom, J. van, Vries, H.J. de
Persistent URL	hdl.handle.net/2105/20633
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Anbeek, N. (2014). Signalling unobservable product quality: A study into workings of signals in a multiple signal environment. In Marketing Management.http://hdl.handle.net/2105/20633

Signalling unobservable product quality