Signalling unobservable product quality: A study into workings of signals in a multiple signal environment

Additional Metadata
Keywords	Perceived quality, Certification, Signalling, Claims, Puffery, Brands, Money back warranty, Prices
Thesis Advisor	Rekom, J. van, Vries, H.J. de
Persistent URL	hdl.handle.net/2105/20633
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Anbeek, N. (2014, August 31). Signalling unobservable product quality: A study into workings of signals in a multiple signal environment. Marketing Management. Retrieved from http://hdl.handle.net/2105/20633

Signalling unobservable product quality