Mobile consumers and mobile applications: Consumer preferences for logo design of mobile applications

Additional Metadata
Keywords	Mobile applications, Logo, Purchase process, Consumer behaviour
Thesis Advisor	Ataman, M.B., Ende, J.C.M. van den
Persistent URL	hdl.handle.net/2105/20672
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ren, R.J. (2013, September 12). Mobile consumers and mobile applications: Consumer preferences for logo design of mobile applications. Marketing Management. Retrieved from http://hdl.handle.net/2105/20672

Mobile consumers and mobile applications