Mobile consumers and mobile applications: Consumer preferences for logo design of mobile applications

Additional Metadata
Keywords	Mobile applications, Logo, Purchase process, Consumer behaviour
Thesis Advisor	Ataman, M.B., Ende, J.C.M. van den
Persistent URL	hdl.handle.net/2105/20672
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ren, R.J. (2013). Mobile consumers and mobile applications: Consumer preferences for logo design of mobile applications. In Marketing Management.http://hdl.handle.net/2105/20672

Mobile consumers and mobile applications