The impact of mobile web banners' presentation on advertisements' recall

Additional Metadata
Keywords	Mobile advertising, Banners, Animation
Thesis Advisor	Rekom, J. van, Li, T.
Persistent URL	hdl.handle.net/2105/20681
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Skartoulis, M. (2014, July 17). The impact of mobile web banners' presentation on advertisements' recall. Marketing Management. Retrieved from http://hdl.handle.net/2105/20681

Publication