The impact of mobile web banners' presentation on advertisements' recall

Additional Metadata
Keywords	Mobile advertising, Banners, Animation
Thesis Advisor	Rekom, J. van, Li, T.
Persistent URL	hdl.handle.net/2105/20681
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Skartoulis, M. (2014). The impact of mobile web banners' presentation on advertisements' recall. In Marketing Management.http://hdl.handle.net/2105/20681

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