Can gamification improve consumer survey response quality?

Additional Metadata
Keywords	Gamification, Marketing research, Survey design, Data quality
Thesis Advisor	Gelper, S.E.C., Li, T.
Persistent URL	hdl.handle.net/2105/20685
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jang, K.A. (2013, June 25). Can gamification improve consumer survey response quality?. Marketing Management. Retrieved from http://hdl.handle.net/2105/20685

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