Can gamification improve consumer survey response quality?

Additional Metadata
Keywords	Gamification, Marketing research, Survey design, Data quality
Thesis Advisor	Gelper, S.E.C., Li, T.
Persistent URL	hdl.handle.net/2105/20685
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jang, K.A. (2013). Can gamification improve consumer survey response quality?. In Marketing Management.http://hdl.handle.net/2105/20685

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