The effects of switching between formal and informal address modes in a marketing context

Additional Metadata
Keywords	Marketing communications, Business to business (B2B), Romania
Thesis Advisor	Puntoni, S., Ginkel, W.P. van
Persistent URL	hdl.handle.net/2105/20700
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Vechiu, R.M. (2013, September 25). The effects of switching between formal and informal address modes in a marketing context. Marketing Management. Retrieved from http://hdl.handle.net/2105/20700

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