The effects of switching between formal and informal address modes in a marketing context

Additional Metadata
Keywords	Marketing communications, Business to business (B2B), Romania
Thesis Advisor	Puntoni, S., Ginkel, W.P. van
Persistent URL	hdl.handle.net/2105/20700
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Vechiu, R.M. (2013). The effects of switching between formal and informal address modes in a marketing context. In Marketing Management.http://hdl.handle.net/2105/20700

Publication