Address practices in advertising: Whether, how and why advertisers should make it, but not take it personally

Additional Metadata
Keywords	Advertising, Language, Pronouns, Brand personality, Brands
Thesis Advisor	Puntoni, S., Magala, S.J.
Persistent URL	hdl.handle.net/2105/20701
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Denys, V. (2013, September 23). Address practices in advertising: Whether, how and why advertisers should make it, but not take it personally. Marketing Management. Retrieved from http://hdl.handle.net/2105/20701

Address practices in advertising