Being smart and staying sharp the Chinese way: Formal and informal Mandarin address in marketing communication

Additional Metadata
Keywords	Marketing communication, China, Language considerations, Gender differences
Thesis Advisor	Puntoni, S., Giessner, S.R.
Persistent URL	hdl.handle.net/2105/20717
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Chen, A.I. (2013). Being smart and staying sharp the Chinese way: Formal and informal Mandarin address in marketing communication. In Marketing Management.http://hdl.handle.net/2105/20717

Being smart and staying sharp the Chinese way