Being smart and staying sharp the Chinese way: Formal and informal Mandarin address in marketing communication

Additional Metadata
Keywords	Marketing communication, China, Language considerations, Gender differences
Thesis Advisor	Puntoni, S., Giessner, S.R.
Persistent URL	hdl.handle.net/2105/20717
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Chen, A.I. (2013, September 19). Being smart and staying sharp the Chinese way: Formal and informal Mandarin address in marketing communication. Marketing Management. Retrieved from http://hdl.handle.net/2105/20717

Being smart and staying sharp the Chinese way