When a firm’s CSR feels right: about avoidance of the bad and achievement of the good: Doing good, by being good, by fitting better?

Additional Metadata
Keywords	Corporate social responsibility (CSR), Regulatory focus, Regulatory fit, Prevention, Promotions
Thesis Advisor	Rekom, J. van, Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/20718
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zasheva, I.V. (2013, September 19). When a firm’s CSR feels right: about avoidance of the bad and achievement of the good: Doing good, by being good, by fitting better?. Marketing Management. Retrieved from http://hdl.handle.net/2105/20718

When a firm’s CSR feels right: about avoidance of the bad and achievement of the good