Informative, entertaining and prompting content as drivers of customer engagement on corporate Facebook fan pages

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Keywords	Social media, Facebook, Customer involvement, Content analysis
Thesis Advisor	Roos, J.M.T., Baalen, P.J. van
Persistent URL	hdl.handle.net/2105/20732
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dimova, R.T. (2013, September 17). Informative, entertaining and prompting content as drivers of customer engagement on corporate Facebook fan pages. Marketing Management. Retrieved from http://hdl.handle.net/2105/20732

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