When is a brand authentic?: A method to find and measure the drivers of brand authenticity

Additional Metadata
Keywords	Brands, Authenticity
Thesis Advisor	Consiglio, I., Berchicci, L.
Persistent URL	hdl.handle.net/2105/20741
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Venè, M. (2013). When is a brand authentic?: A method to find and measure the drivers of brand authenticity. In Marketing Management.http://hdl.handle.net/2105/20741

When is a brand authentic?