When is a brand authentic?: A method to find and measure the drivers of brand authenticity

Additional Metadata
Keywords	Brands, Authenticity
Thesis Advisor	Consiglio, I., Berchicci, L.
Persistent URL	hdl.handle.net/2105/20741
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Venè, M. (2013, September 27). When is a brand authentic?: A method to find and measure the drivers of brand authenticity. Marketing Management. Retrieved from http://hdl.handle.net/2105/20741

When is a brand authentic?