2013-09-27
When is a brand authentic?
Publication
Publication
A method to find and measure the drivers of brand authenticity
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Consiglio, I., Berchicci, L. | |
hdl.handle.net/2105/20741 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Venè, M. (2013, September 27). When is a brand authentic?. Marketing Management. Retrieved from http://hdl.handle.net/2105/20741
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