Is content the king?: Online social media messages of business-to-business brands

Additional Metadata
Keywords	Social media, Online, Business to business (B2B), Brands
Thesis Advisor	Roos, J.M.T., Baalen, P.J. van
Persistent URL	hdl.handle.net/2105/20752
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Stefanova, H.S. (2013, September 24). Is content the king?: Online social media messages of business-to-business brands. Marketing Management. Retrieved from http://hdl.handle.net/2105/20752

Is content the king?