Is content the king?: Online social media messages of business-to-business brands

Additional Metadata
Keywords	Social media, Online, Business to business (B2B), Brands
Thesis Advisor	Roos, J.M.T., Baalen, P.J. van
Persistent URL	hdl.handle.net/2105/20752
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Stefanova, H.S. (2013). Is content the king?: Online social media messages of business-to-business brands. In Marketing Management.http://hdl.handle.net/2105/20752

Is content the king?