Optimal match between brand personality and tone of voice regarding brand evaluation

Additional Metadata
Keywords	Brand personality, Evaluation, Brands
Thesis Advisor	Puntoni, S., Stam, D.A.
Persistent URL	hdl.handle.net/2105/20768
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Han, Y. (2014, August 21). Optimal match between brand personality and tone of voice regarding brand evaluation. Marketing Management. Retrieved from http://hdl.handle.net/2105/20768

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