Advantages of strong brands on customer reach and customer engagement on social media marketing

Additional Metadata
Keywords	Brand equity, Social media, Customer involvement, Brands
Thesis Advisor	Levallois, C., Ende, J.C.M. van den
Persistent URL	hdl.handle.net/2105/20827
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Caixeta Menezes, R. (2013, September 9). Advantages of strong brands on customer reach and customer engagement on social media marketing. Marketing Management. Retrieved from http://hdl.handle.net/2105/20827

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