Certification seals: the more, the better, or too much of a good thing?: The effect of the number of certification seals on consumers’ purchase intention and willingness to pay

Additional Metadata
Keywords	Certification, Seals, Benefit claims, Quality perception, Purchase intention, Willingness to pay, Decision making
Thesis Advisor	Rekom, J. van, Vries, H.J. de
Persistent URL	hdl.handle.net/2105/20834
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Eimesser, S. (2013, September 26). Certification seals: the more, the better, or too much of a good thing?: The effect of the number of certification seals on consumers’ purchase intention and willingness to pay. Marketing Management. Retrieved from http://hdl.handle.net/2105/20834

Certification seals: the more, the better, or too much of a good thing?