2013-09-26
Certification seals: the more, the better, or too much of a good thing?
Publication
Publication
The effect of the number of certification seals on consumers’ purchase intention and willingness to pay
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Rekom, J. van, Vries, H.J. de | |
hdl.handle.net/2105/20834 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Eimesser, S. (2013, September 26). Certification seals: the more, the better, or too much of a good thing?. Marketing Management. Retrieved from http://hdl.handle.net/2105/20834
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