What’s in a (brand’s) name?: The effects of brand name characteristics on product success

Additional Metadata
Keywords	Brand names, Characteristics, Market share, Phonetic symbolism
Thesis Advisor	Silva Lourenco, C.J. da, Ende, J.C.M. van den
Persistent URL	hdl.handle.net/2105/20862
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Verma, D.K. (2012, December 7). What’s in a (brand’s) name?: The effects of brand name characteristics on product success. Marketing Management. Retrieved from http://hdl.handle.net/2105/20862

What’s in a (brand’s) name?