2012-12-07
What’s in a (brand’s) name?
Publication
Publication
The effects of brand name characteristics on product success
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Silva Lourenco, C.J. da, Ende, J.C.M. van den | |
hdl.handle.net/2105/20862 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Verma, D.K. (2012, December 7). What’s in a (brand’s) name?. Marketing Management. Retrieved from http://hdl.handle.net/2105/20862
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