They use or you lose: Exploring the success factors of user retention in mobile applications

Additional Metadata
Keywords	Mobile applications, Retention, Success factors, Marketing
Thesis Advisor	Ataman, M.B., Li, T.
Persistent URL	hdl.handle.net/2105/20894
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Xie, X.J. (2013, September 13). They use or you lose: Exploring the success factors of user retention in mobile applications. Marketing Management. Retrieved from http://hdl.handle.net/2105/20894

They use or you lose