2013-09-13
They use or you lose
Publication
Publication
Exploring the success factors of user retention in mobile applications
Additional Metadata | |
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Ataman, M.B., Li, T. | |
hdl.handle.net/2105/20894 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Xie, X.J. (2013, September 13). They use or you lose. Marketing Management. Retrieved from http://hdl.handle.net/2105/20894
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