Word of mouth in social networks: Electronic word of mouth in Latin America

Additional Metadata
Keywords	Social networks, Facebook, Latin America, Word of mouth (WOM)
Thesis Advisor	Looman, J.L., Giessner, S.R.
Persistent URL	hdl.handle.net/2105/20895
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Iriarte, A. (2012). Word of mouth in social networks: Electronic word of mouth in Latin America. In Marketing Management.http://hdl.handle.net/2105/20895

Word of mouth in social networks