2013-09-25
Why consumers do not redeem coupons via daily deals websites
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , | |
| Gelper, S.E.C., Hoogervorst, N. | |
| hdl.handle.net/2105/20900 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Theuns, C.A. (2013). Why consumers do not redeem coupons via daily deals websites. In Marketing Management.http://hdl.handle.net/2105/20900 |
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