Brands with societal purposes: Investigating the relationship between brand engagement and consumers' willingness to purchase

Additional Metadata
Keywords	Customer involvement, Brands, Cause related marketing, Willingness to buy
Thesis Advisor	Szymanowski, M., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/20931
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jaramillo Restrepo, C. (2013, September 19). Brands with societal purposes: Investigating the relationship between brand engagement and consumers' willingness to purchase. Marketing Management. Retrieved from http://hdl.handle.net/2105/20931

Brands with societal purposes