2013-09-19
Brands with societal purposes
Publication
Publication
Investigating the relationship between brand engagement and consumers' willingness to purchase
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, , , | |
Szymanowski, M., Eijk, A.R. van der | |
hdl.handle.net/2105/20931 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Jaramillo Restrepo, C. (2013, September 19). Brands with societal purposes. Marketing Management. Retrieved from http://hdl.handle.net/2105/20931
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