The power of Larry’s retwittering: How tweet characteristics influence movie evaluations

Additional Metadata
Keywords	Word of mouth (WOM), Twitter, Retweets, Film industry/market/sector, Evaluation
Thesis Advisor	Gelper, S.E.C., Li, T.
Persistent URL	hdl.handle.net/2105/20961
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Chen, N. (2012, June 22). The power of Larry’s retwittering: How tweet characteristics influence movie evaluations. Marketing Management. Retrieved from http://hdl.handle.net/2105/20961

The power of Larry’s retwittering