The power of Larry’s retwittering: How tweet characteristics influence movie evaluations

Additional Metadata
Keywords	Word of mouth (WOM), Twitter, Retweets, Film industry/market/sector, Evaluation
Thesis Advisor	Gelper, S.E.C., Li, T.
Persistent URL	hdl.handle.net/2105/20961
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Chen, N. (2012). The power of Larry’s retwittering: How tweet characteristics influence movie evaluations. In Marketing Management.http://hdl.handle.net/2105/20961

The power of Larry’s retwittering