Brand authenticity: The real, the original, the old, but mostly the unknown

Additional Metadata
Keywords	Brands, Authenticity, Consumer behaviour
Thesis Advisor	Rekom, J. van, Puntoni, S.
Persistent URL	hdl.handle.net/2105/20965
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dijk, E. van. (2013). Brand authenticity: The real, the original, the old, but mostly the unknown. In Marketing Management.http://hdl.handle.net/2105/20965

Brand authenticity