2013-12-11
Brand authenticity
Publication
Publication
The real, the original, the old, but mostly the unknown
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Rekom, J. van, Puntoni, S. | |
hdl.handle.net/2105/20965 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Dijk, E. van. (2013, December 11). Brand authenticity. Marketing Management. Retrieved from http://hdl.handle.net/2105/20965
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