Brand authenticity: The real, the original, the old, but mostly the unknown

Additional Metadata
Keywords	Brands, Authenticity, Consumer behaviour
Thesis Advisor	Rekom, J. van, Puntoni, S.
Persistent URL	hdl.handle.net/2105/20965
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dijk, E. van. (2013, December 11). Brand authenticity: The real, the original, the old, but mostly the unknown. Marketing Management. Retrieved from http://hdl.handle.net/2105/20965

Brand authenticity