The influence of brand post characteristics and brand perception on the drivers of brand post popularity

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Keywords	Social media, Brands, Popularity, Hedonic, Utilitarian, Facebook, Social networks, Virality, Relationship marketing
Thesis Advisor	Gelper, S.E.C., Bruggen, G.H. van
Persistent URL	hdl.handle.net/2105/21006
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kruijff, M. de. (2014). The influence of brand post characteristics and brand perception on the drivers of brand post popularity. In Marketing Management.http://hdl.handle.net/2105/21006

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