2014-08-20
The influence of brand post characteristics and brand perception on the drivers of brand post popularity
Publication
Publication
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Gelper, S.E.C., Bruggen, G.H. van | |
hdl.handle.net/2105/21006 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Kruijff, M. de. (2014, August 20). The influence of brand post characteristics and brand perception on the drivers of brand post popularity. Marketing Management. Retrieved from http://hdl.handle.net/2105/21006
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