2013-12-16
Drivers of word-of-mouth effectiveness
Publication
Publication
Tie strength, homophily and credibility of the source
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Gelper, S.E.C., Dijke, M.H. van | |
hdl.handle.net/2105/21021 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Avramova, D.A. (2013, December 16). Drivers of word-of-mouth effectiveness. Marketing Management. Retrieved from http://hdl.handle.net/2105/21021
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