Drivers of word-of-mouth effectiveness: Tie strength, homophily and credibility of the source

Additional Metadata
Keywords	Word of mouth (WOM), Credibility, Homophily, Tie strength
Thesis Advisor	Gelper, S.E.C., Dijke, M.H. van
Persistent URL	hdl.handle.net/2105/21021
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Avramova, D.A. (2013, December 16). Drivers of word-of-mouth effectiveness: Tie strength, homophily and credibility of the source. Marketing Management. Retrieved from http://hdl.handle.net/2105/21021

Drivers of word-of-mouth effectiveness