2014-06-26
A study of the effect of brand personality on consumer engagement on Facebook and Twitter
Publication
Publication
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Roos, J.M.T., Dalen, J. van | |
hdl.handle.net/2105/21023 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Blichfeldt, S.N. (2014, June 26). A study of the effect of brand personality on consumer engagement on Facebook and Twitter. Marketing Management. Retrieved from http://hdl.handle.net/2105/21023
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