A study of the effect of brand personality on consumer engagement on Facebook and Twitter

Additional Metadata
Keywords	Social media, Twitter, Facebook, Brand personality
Thesis Advisor	Roos, J.M.T., Dalen, J. van
Persistent URL	hdl.handle.net/2105/21023
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Blichfeldt, S.N. (2014). A study of the effect of brand personality on consumer engagement on Facebook and Twitter. In Marketing Management.http://hdl.handle.net/2105/21023

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