‘To tweet or not to tweet’: How brand-on-brand interaction via Twitter affects consumer attitude

Additional Metadata
Keywords	Brands, Twitter, Social media, Co branding, Consumer attitudes
Thesis Advisor	Roos, J.M.T., Baalen, P.J. van
Persistent URL	hdl.handle.net/2105/21034
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Eliëns, R.P.C. (2013). ‘To tweet or not to tweet’: How brand-on-brand interaction via Twitter affects consumer attitude. In Marketing Management.http://hdl.handle.net/2105/21034

‘To tweet or not to tweet’