‘To tweet or not to tweet’: How brand-on-brand interaction via Twitter affects consumer attitude

Additional Metadata
Keywords	Brands, Twitter, Social media, Co branding, Consumer attitudes
Thesis Advisor	Roos, J.M.T., Baalen, P.J. van
Persistent URL	hdl.handle.net/2105/21034
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Eliëns, R.P.C. (2013, December 11). ‘To tweet or not to tweet’: How brand-on-brand interaction via Twitter affects consumer attitude. Marketing Management. Retrieved from http://hdl.handle.net/2105/21034

‘To tweet or not to tweet’