2013-12-11
‘To tweet or not to tweet’
Publication
Publication
How brand-on-brand interaction via Twitter affects consumer attitude
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, , , , | |
Roos, J.M.T., Baalen, P.J. van | |
hdl.handle.net/2105/21034 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Eliëns, R.P.C. (2013, December 11). ‘To tweet or not to tweet’. Marketing Management. Retrieved from http://hdl.handle.net/2105/21034
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