, ,
Ataman, M.B., Dalen, J. van
hdl.handle.net/2105/21051
Marketing Management
Rotterdam School of Management

Dongen, A.P.M.J. van. (2014). A mobile application for sale: Examination of the effects of pricing model characteristics on the intention to download a mobile application. In Marketing Management.http://hdl.handle.net/2105/21051