2014-03-21
A mobile application for sale
Publication
Publication
Examination of the effects of pricing model characteristics on the intention to download a mobile application
| Additional Metadata | |
|---|---|
| , , | |
| Ataman, M.B., Dalen, J. van | |
| hdl.handle.net/2105/21051 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Dongen, A.P.M.J. van. (2014, March 21). A mobile application for sale: Examination of the effects of pricing model characteristics on the intention to download a mobile application. Marketing Management. Retrieved from http://hdl.handle.net/2105/21051 |
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