2013-09-06
What are the influences of certification seals, price and private labeling on the perceived product quality and how will these influence the consumers’ purchase intention?
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , | |
| Rekom, J. van, Vries, H.J. de | |
| hdl.handle.net/2105/21053 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
|
Hermans, R. (2013). What are the influences of certification seals, price and private labeling on the perceived product quality and how will these influence the consumers’ purchase intention?. In Marketing Management.http://hdl.handle.net/2105/21053 |
|