2013-09-06
What are the influences of certification seals, price and private labeling on the perceived product quality and how will these influence the consumers’ purchase intention?
Publication
Publication
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Rekom, J. van, Vries, H.J. de | |
hdl.handle.net/2105/21053 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Hermans, R. (2013, September 6). What are the influences of certification seals, price and private labeling on the perceived product quality and how will these influence the consumers’ purchase intention?. Marketing Management. Retrieved from http://hdl.handle.net/2105/21053
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