2013-09-17
Perspectives from a globally integrated market: do Dutch consumers go global or local?
Publication
Publication
A qualitative approach to global and local brand perceptions
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, , , | |
Fuchs, C., Fan, Y. | |
hdl.handle.net/2105/21057 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Erdem, M.G. (2013, September 17). Perspectives from a globally integrated market: do Dutch consumers go global or local?. Marketing Management. Retrieved from http://hdl.handle.net/2105/21057
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