Perspectives from a globally integrated market: do Dutch consumers go global or local?: A qualitative approach to global and local brand perceptions

Additional Metadata
Keywords	Global brands, Local brands, Netherlands, Brand perception
Thesis Advisor	Fuchs, C., Fan, Y.
Persistent URL	hdl.handle.net/2105/21057
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Erdem, M.G. (2013). Perspectives from a globally integrated market: do Dutch consumers go global or local?: A qualitative approach to global and local brand perceptions. In Marketing Management.http://hdl.handle.net/2105/21057

Perspectives from a globally integrated market: do Dutch consumers go global or local?