Perspectives from a globally integrated market: do Dutch consumers go global or local?: A qualitative approach to global and local brand perceptions

Additional Metadata
Keywords	Global brands, Local brands, Netherlands, Brand perception
Thesis Advisor	Fuchs, C., Fan, Y.
Persistent URL	hdl.handle.net/2105/21057
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Erdem, M.G. (2013, September 17). Perspectives from a globally integrated market: do Dutch consumers go global or local?: A qualitative approach to global and local brand perceptions. Marketing Management. Retrieved from http://hdl.handle.net/2105/21057

Perspectives from a globally integrated market: do Dutch consumers go global or local?