Brand concepts: The effect of stretching the traditional brand positioning

Additional Metadata
Keywords	Brands, Brand positioning
Thesis Advisor	Consiglio, I., Kavadis, N.
Persistent URL	hdl.handle.net/2105/21075
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ruig, C.H.F. de. (2013). Brand concepts: The effect of stretching the traditional brand positioning. In Marketing Management.http://hdl.handle.net/2105/21075

Brand concepts