Brand concepts: The effect of stretching the traditional brand positioning

Additional Metadata
Keywords	Brands, Brand positioning
Thesis Advisor	Consiglio, I., Kavadis, N.
Persistent URL	hdl.handle.net/2105/21075
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ruig, C.H.F. de. (2013, December 18). Brand concepts: The effect of stretching the traditional brand positioning. Marketing Management. Retrieved from http://hdl.handle.net/2105/21075

Brand concepts