2013-12-18
Brand concepts
Publication
Publication
The effect of stretching the traditional brand positioning
Additional Metadata | |
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Consiglio, I., Kavadis, N. | |
hdl.handle.net/2105/21075 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Ruig, C.H.F. de. (2013, December 18). Brand concepts. Marketing Management. Retrieved from http://hdl.handle.net/2105/21075
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