Product placement a hybrid message?: The effectiveness of disclosed paid versus unpaid product placement

Additional Metadata
Keywords	Brand attitude, Product placement
Thesis Advisor	Fuchs, C., Szymanowski, M.
Persistent URL	hdl.handle.net/2105/21097
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Boelen, M.G.G. (2013). Product placement a hybrid message?: The effectiveness of disclosed paid versus unpaid product placement. In Marketing Management.http://hdl.handle.net/2105/21097

Product placement a hybrid message?