Product placement a hybrid message?: The effectiveness of disclosed paid versus unpaid product placement

Additional Metadata
Keywords	Brand attitude, Product placement
Thesis Advisor	Fuchs, C., Szymanowski, M.
Persistent URL	hdl.handle.net/2105/21097
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Boelen, M.G.G. (2013, June 27). Product placement a hybrid message?: The effectiveness of disclosed paid versus unpaid product placement. Marketing Management. Retrieved from http://hdl.handle.net/2105/21097

Product placement a hybrid message?